You have your website all geared up and are finally seeing your traffic numbers climb. You look further into your analytics and see that your bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) is 95%.
Let’s look at your website’s four primary areas that could cause your visitors to run away rather than engage with your website.
Reason 1 — Bad Website Design Or Development
If your website sucks, is outdated, or is just not that “great”, it is time to re-think the design/development of your website.
In most cases, when it comes to your website, this is the face of your business; this is your brand — this is not the time to cut corners and be “ok” with a poor website.
Reason 2 — Clarity In Your Initial Message/Headline
Be clear and be transparent. Remember, not everyone understands your business concept like you do.
Often, website owners will go crazy thinking of overly clever and gimmicky headlines. All this does is confuse your users, give a clear initial message with a simple headline of what you do and a sub-headline of how you do it.
Reason 3 — The Mobile Version Of Your Website Is A Mess
It’s 2023; there are more mobile users than desktop/computer-based users.
Your website needs to be attractive and appeal to the quick-minded nature of the casual mobile visitor. Remember, there is a buying process; you don’t have to sell the whole kitchen sink on your website’s opening page. Instead, make it a point to try to engage your visitor, somehow someway — they will be back.
Reason 4 — Website Load Speed
This one is simple but can be tricky to fix. Your website should load fast. Elements if not, your full page should be viewable within 2.5 seconds or less.
I can guarantee that if your website is spinning for longer than three or so seconds, most visitors will have already abandoned your website.
What Do You Think?
What are some other reasons that visitors may leave your website?