Which are the best ways to make an AdWords campaign effective?

AdWords is intimidating. You are letting Google auto-bill your credit card. You are paying for each click and are trying to digest the complex dashboard of the AdWords system.

Vessio provides several services as add-ons to our website maintenance services; one such add-on is AdWords management. Like everything we do in the webspace, we like to abide strictly by the “keep it simple” mindset.

While all of the above is true, there are a handful of adequate methods to get the AdWords machine working for you. The biggest mistake that many users make is writing ineffective ad copy.

How about an example?

Below is a breakdown of an AdWords text ad’s variations based on incorrect vs. correct tones.


  • Government Grants
    Simple to apply and
    qualify for instant grants

Here is a checklist for a good AdWords text ad campaign:

  1. Answer a need. (the more specific, the better)
  2. Entice with a call to action.
  3. Have your landing page fill in the gaps and funnel the visitor via web form or contact method.


  • Get Government Grants
    See if you can get up to $15,000.
    Take our 5-minute test.

Wrapping up.

Once the concept is active and targeted, it is good to practice and duplicate the campaign scenario across other service areas of your business.

The goal is to establish a formula-based model with your AdWords campaign.

Suppose you spend $200 and generate five leads and convert one of those leads. You are then equipped with the math to scale your AdWords campaign up gradually to push more volume while keeping your monthly ad-spend in check.

Of course, these examples apply to the very modest AdWords campaign, perhaps for the local small business that wants a steady flow of weekly phone calls while maintaining an advertising expense of roughly $500 monthly.




  • The Power of Rate Limiting: Enhancing Website Traffic and Performance

    In the fast-paced digital landscape, where website traffic and user interactions are at an all-time high, ensuring optimal performance and security has become a critical concern for website administrators. One effective technique that can significantly improve both website traffic management and performance is rate limiting. Rate limiting is a method that controls the number of…

  • How do I Remove the “Save my name” Checkbox In WordPress?

    In WordPress, when users leave comments on your blog posts, they are often asked to provide their name, email address, and website. By default, WordPress includes a checkbox labeled “Save my name, email, and website in this browser for the next time I comment.” This checkbox allows users to have their information saved in cookies,…

  • How do you force SSL and fix mixed content with HTACCESS?

    So, you have a shiny new SSL certificate for your website, and now you need to force SSL, but you keep getting mixed content errors. This simple guide will consist of two parts and should get you up and running with a “green lock” in no time. Step 1 — You Need To Modify Your…

  • How do I reset all form fields using pure JavaScript?

    It doesn’t matter why you might want to add a reset form button for your users. It could be that the form has conditional logic, is super long, complex, or that it has form fields that are prone to user error. We will look at a straightforward way to add a form button to reset…

  • How do I create a simple news ticker using HTML and CSS?

    Alright, so you need some text, links, or images to scroll across your website from left to right. Some folks call this a “news ticker”, some call it a “text scroller” — we will stick with news ticker for the sake of keeping our references simple. Sure, you can make this happen with JavaScript but why complicate…

  • How do I make a textarea form field match an input form field?

    Have you ever wondered why the default font for a form textarea field is different when using a placeholder? The default fonts for all web forms are usually determined by the browser used, and technically, it is up to us to define what fonts or styles to display via our CSS. Here is how you…