What is an effective lead acquisition method for my website?

Lead acquisition for any website involves a blend of forethought as well as user-phycology. You need to see your website through your visitor’s eyes and serve up a viable contact method that requires the bare minimum amount of commitment.

For example, this is why newsletter subscriptions are one of the single most overused acquisition methods on the web; they are overused to the point that they are no longer as effective as they were in the past.

Let’s run through a unique website lead acquisition method that is not overused, which should move you in the right direction. This approach will use a standard contact form, an e-mail address autoresponder, and some clever writing.

Simple Web Form With E-mail Autoresponder

Utilize a straightforward web form that prompts the user to fill out only their name and e-mail address. Once the web form is submitted, this should automatically create a customized, personalized e-mail auto-response tailored to request a more detailed explanation of the visitor’s requirements and prompt the visitor to schedule a consultation, call-back, or follow-up relating to your service.

Web Form Placement

Your website form, in this case, should be incredibly accessible and only present within your website’s actionable landing areas, helping the visitor feel comfortable reaching out by supplying a hassle-free outlet to initiate contact.

This practice quickly engages the visitor without significant commitment and has proven to be quite effective in my experience for service-based businesses.

The “Development Friendly” blog originates from the collaborative contributions of web developers and website maintenance specialists who are based in Texas. They bring over 15 years of experience in providing website services to a diverse array of small and large companies, both locally and internationally. Are you interested in exploring a potential collaboration or do you need help with your website? Visit www.vessio.com or send an e-mail to help@vessio.com.

Posted

in

by

Development Friendly

  • The Power of Rate Limiting: Enhancing Website Traffic and Performance

    In the fast-paced digital landscape, where website traffic and user interactions are at an all-time high, ensuring optimal performance and security has become a critical concern for website administrators. One effective technique that can significantly improve both website traffic management and performance is rate limiting. Rate limiting is a method that controls the number of…

  • How do I Remove the “Save my name” Checkbox In WordPress?

    In WordPress, when users leave comments on your blog posts, they are often asked to provide their name, email address, and website. By default, WordPress includes a checkbox labeled “Save my name, email, and website in this browser for the next time I comment.” This checkbox allows users to have their information saved in cookies,…

  • How do you force SSL and fix mixed content with HTACCESS?

    So, you have a shiny new SSL certificate for your website, and now you need to force SSL, but you keep getting mixed content errors. This simple guide will consist of two parts and should get you up and running with a “green lock” in no time. Step 1 — You Need To Modify Your…

  • How do I reset all form fields using pure JavaScript?

    It doesn’t matter why you might want to add a reset form button for your users. It could be that the form has conditional logic, is super long, complex, or that it has form fields that are prone to user error. We will look at a straightforward way to add a form button to reset…

  • How do I create a simple news ticker using HTML and CSS?

    Alright, so you need some text, links, or images to scroll across your website from left to right. Some folks call this a “news ticker”, some call it a “text scroller” — we will stick with news ticker for the sake of keeping our references simple. Sure, you can make this happen with JavaScript but why complicate…

  • How do I make a textarea form field match an input form field?

    Have you ever wondered why the default font for a form textarea field is different when using a placeholder? The default fonts for all web forms are usually determined by the browser used, and technically, it is up to us to define what fonts or styles to display via our CSS. Here is how you…